Toyota Motor Corp., the “Evangelion” anime and the Hakone town office have collaborated to hold a unique event July 9-10 in Kanagawa Prefecture to
Toyota
Toyota gives virtual idol Hatsune Miku a lift in U.S. debut
Toyota Motor Corp. is featuring virtual singing idol Hatsune Miku in a sales campaign aimed at the U.S. market, a move that is likely to raise the character’s profile overseas, the company’s U.S. sales arm said.