Fans can learn all about how Hello Kitty got her start

Translated by The Asahi Shimbun from the website of Anime Anime Japan Ltd.

An exhibition on the history of Hello Kitty and the many other popular characters from Sanrio Co. and Sanrio Entertainment Co. runs from Aug. 2-14 in Tokyo’s Roppongi.

“Character Memories,” at the “umu” event space on the first floor of the TV Asahi Corp.’s headquarters building at Roppongi Hills in Minato Ward, is a stroll through the 1970s, when the frilly feline got her start, to the 1990s.

In addition to the displays, Sanrio characters, including Hello Kitty, My Melody, Kiki and Lala of the Little Twin Stars, and TV Asahi’s new mascot Goexpanda, or Go-chan, will make appearances for handshakes and photo ops.

The show takes a look at how Sanrio’s characters have changed over the years. The characters were part of the birth of “kawaii” (cute) culture during the 1970s, after which they collectively served as an icon for “girls’ culture.” Today, Sanrio characters have become a part of many people’s lives.

About 450 items related to about 50 Sanrio characters, such as Hello Kitty, Little Twin Stars and My Melody, will be featured. A touch-panel monitor shows about 160 characters.

All the latest Sanrio products will be for sale. In the food court section, Hello Kitty-inspired waffles and doughnuts will be sold.

Admission is 500 yen ($6.30) for adults, 300 yen for senior and junior high school students, and free for elementary school age children or younger.

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