Tokyo International Anime Festival 2011 set for Sept. 29-30

Translated by The Asahi Shimbun from the website of Anime Anime Japan Ltd.

The Tokyo International Anime Festival (TIAF) 2011 Autumn will be held Sept. 29-30 on the sidelines of the Japan International Contents Festival (CoFesta), officials announced.

The CoFesta event was launched in 2007 to globally promote the Japanese content development industry. Other related events include the Tokyo Game Show, the Tokyo International Film Festival (TIFF) and its film market, TIFFCOM, and CEATEC Japan trade show.

The TIAF will be held at the Akihabara UDX building in front of JR Akihabara Station in Tokyo.

The festival started out as the Japan Anime-Collaboration Market (JAM), which was held in 2008 and 2009. The event was relaunched in 2010 as the TIAF to enhance business functions for industry professionals from around the world.

In 2010, the festival was held in association with the Tokyo International Anime Fair. It was hosted by the Association of Japanese Animations (AJA) with the help of the Ministry of Economy, Trade and Industry and the Visual Industry Promotion Organization.

The framework of the anime festival is slightly different from that of the anime fair, which is organized by the executive committee mainly comprising the Tokyo metropolitan government and the AJA.

In a major departure from the past installments, the TIAF in 2011 will be held in late September, about three weeks earlier than the previous years.

The event may serve as a platform to promote new animated TV series for the upcoming fall season. Previously, it had been pointed out that it was too late to introduce new shows in mid-October or later dates.

Last year, the festival was split into “business” and “public” days, with the former aimed at industry professionals and the latter at general anime fans. But the programs could change this year as the TIAF will be held on weekdays.

The Electronic Book and Manga Summit, an event dedicated to digital publications and manga comics, was held last Nov. 12-14 also in Akihabara. No plans have been announced for the event this year.

For more information, visit CoFesta’s official website at (http://cofesta.jp/).

Copyright The Asahi Shimbun Company.