Belgium to host three-day Japan Expo in November

Translated by The Asahi Shimbun from the website of Anime Anime Japan Ltd.

France’s Japan Expo, the largest trade show in Europe dedicated to Japanese pop culture, will expand into neighboring Belgium this year, organizer SEFA Event said.

Japan Expo Belgium will run Nov. 4-6 at the Parc d’Expositions de Tour et Taxis exhibition complex in Brussels. It was originally set for April, but was rescheduled.

SEFA’s first Japan Expo took place in 2000, featuring Japanese anime and manga. Today, the show has expanded in range and scale to cover pop music, game, fashion and other themes. It is now among Europe’s leading Japan-themed events and supported by the Japanese government and other organizations.

Thanks to the success of Japan Expo, SEFA branched out to other events, such as the Chibi Japan Expo, which takes a closer look at anime and manga, and a smaller event, Japan Expo Sud, held in Marseilles in the south of France.

Japan Expo Belgium will be SEFA’s first event outside France. If it succeeds, the event could expand to other cities across Europe.

Meanwhile, the original Paris Japan Expo goes on as usual from June 30 to July 3.

On the bill this summer will be manga artist Yumiko Igarashi, best known for “Candy Candy,” and videogame composer Akira Yamaoka.

The 2011 expo is expected to be as busy as ever, with plenty of guests and programs still to be announced.

Visit (, ( and (http://www.japan-expo).

Copyright The Asahi Shimbun Company.