‘One Piece’ tops Yahoo! Japan list of most-searched keywords for 2010

Translated by The Asahi Shimbun from the website of Anime Anime Japan Ltd.

“One Piece” was the most-searched game and anime keyword online in 2010, according to a survey released by Yahoo Japan Corp. on Nov. 25. The list covered the period from Jan. 1 to Oct. 31.

The report also shows top rankers in other online search categories, including people and movies, as well as the overall search rankings. It also accounts for rapid rises in searches using keywords for each region across Japan. The report also looks at trending buzzwords.

By category, “One Piece” claimed the top game and anime spot, up from fourth place last year. Originally a manga series, “One Piece” now also applies to an animated TV series, movies and character merchandise.

“Pocket Monsters” ranked second, down from last year’s first. “Yu-Gi-Oh!” slid to the third spot from last year’s second.

In other spots, “Inazuma Eleven” jumped up to fourth spot from last year’s 18th spot, while “K-On!!” was in fifth, up from the 19th the year before. “Duel Masters,” 12th last year, took sixth this year.

“Beyblade” caught notice for ranking 10th. The spinning top toy was not even in the top 30 last year.

That means keywords closely associated with either anime and videogame titles are likely to be included in the ranking.

In the overall category, “One Piece” rose sharply, moving up from last year’s 80th to 33rd this year. “Pocket Monsters” edged up to 41st from 43rd in 2009.

In addition, “Yu-Gi-Oh!” ranked 67th, while “Inazuma Eleven” secured the 81st spot. These four keywords were among the 100 most-searched keywords overall.

On the list of 100 most-searched people, voice actress Nana Mizuki ranked 39th this year, up from last year’s 72nd. Aya Hirano, also a voice actress, shot up from last year’s 66th to 46th. Their rapid ascents were influenced by their appearances in music and variety shows, and live events.

Blockbuster anime titles filled the chart of 30 most-searched movies.

Studio Ghibli Inc.’s “The Borrower Arrietty” ranked eighth, while “Toy Story 3” came 16th. Besides, “The Disappearance of Haruhi Suzumiya” ranked 22nd. The result show the anime has developed a large online fan base.

This year’s ranking also reflects the recent interest in 3-D productions. The sci-fi 3-D epic “Avatar” took top spot, with “Alice in Wonderland” ranking seventh.

Films based on manga remain popular. The two-part “Nodame Cantabile: Saishu Gakusho” (Nodame Cantabile: Final Movement) ranked second, followed by “O-oku” (aka “The Lady Shogun and Her Men”), which ranked fourth.

“The Last Message: Umizaru” (aka “Umizaru 3: The Last Message”) ranked sixth, “BECK: Mongolian Chop Squad” came 11th and “Solanin” took 12th.

For TV programs, Japan Broadcasting Corp. (NHK)’s samurai drama “Ryomaden” claimed the top spot, followed by superhero franchise “Kamen Rider W.” Third spot went to “Gegege no Nyobo” (The Wife of Gegege), another NHK drama series about the life of horror manga artist Shigeru Mizuki and his wife. Mizuki is best known for “Gegege no Kitaro.”

More detailed results are available until Jan. 31, 2011, at Yahoo! Japan at (http://searchranking.yahoo.co.jp/ranking2010/index.html).

Copyright The Asahi Shimbun Company.