Anime event C3 will be held in Hong Kong again

Translated by The Asahi Shimbun from the website of Anime Anime Japan Ltd.

Anime studio Sotsu Co. said it will organize the C3 in Hong Kong in 2011, following the success of its first installment in 2009. Hong Kong’s first C3 featured Japanese anime characters, and attracted more than 50,000 visitors.

The C3, held in Japan every summer, is a hugely popular event dedicated to anime characters and hobbies.

As was the case with the first event, the convention will be held for three days from March 11 to 13, but the venue will shift to the larger Hong Kong Convention and Exhibition Center. The event took place at the Hong Kong International Trade and Exhibition Center in 2009.

With the 2011 event to be held at one of the largest convention facilities in Hong Kong, organizers hope to double the number of visitors to 100,000.

The C3 in 2011 will showcase works of Japanese animation and offer live concerts by Japanese artists. Companies mainly from Japan will display anime character goods for sale at their booths.

The event will highlight the latest trends in Japanese anime culture.

In addition to offering attractions for the general public, organizers aim to promote anime character-related business opportunities in Asia, taking advantage of the venue which will be packed with anime fans and companies.

The event will also offer opportunities for Hong Kong companies and other firms with booths at the venue to network.

Organizers hope the event will provide the impetus for Japanese anime and anime characters to become even more popular in foreign countries.

The C3 in Hong Kong aims to differentiate itself from other local events by emphasizing attractions and goods brought directly in from Japan.

Major events dedicated to Japanese anime and manga have been popular overseas, including the Japan Expo in Paris and the Anime Expo in Los Angeles. Many of these events have been organized and run by local anime and manga fans.

In recent years, however, there has been a proliferation of similar commercial events. Because the events draw large crowds, attending companies expect to generate significant business opportunities.

Reed Exhibitions Ltd., a leading event organizer, launched the New York Anime Festival in 2007. Dentsu Inc. joined hands with SOZO Pte. Ltd. to organize Anime Festival Asia in Singapore. In addition, Hyper Japan London was put on in October in London by Cross Media Ltd., the company responsible for organizing the successful Japanese food event known as Eat-Japan.

These events have a tendency to drastically grow in size in a short period of time with the involvement of more and more companies.

Future developments of the C3 in Hong Kong and other similar events are certain to remain a focus of attention.

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