‘Moyashimon’ social networking game on Yahoo! Mobage-town

Translated by The Asahi Shimbun from the website of Anime Anime Japan Ltd.

With the fast-growing social networking business attracting wide attention, a major Japanese broadcaster is being quick to get onboard.

Fuji Television Network Inc. on Oct. 29 released a social networking game based on its “Moyashimon: Tales of Agriculture” TV series on Yahoo Japan Corp.’s Mobage-town mobile game site.

The “Moyashimon” live-action TV series aired from July to September on Fuji TV network.

The game is similar to “Netto de Gacha Gacha x Drama ‘Moyashimon,'” a popular game on Fuji TV’s own PC and mobile gaming site that has been downloaded by about 130,000 people to date.

This is Fuji TV’s first game release outside its own websites.

Mobage-town is jointly operated by Internet service provider giant Yahoo Japan and DeNA Co., a major player in the industry. Other content providers have also released games for the site.

In the Mobage-town game, the bacteria-like “microorganisms” that were featured in “Moyashimon” appear in computer-generated formats.

Gameplay involves players collecting microorganisms from a “gacha gacha” coin-operated toy vending machine and “fermenting” them to produce food and sake. The fun comes from collecting various microorganisms to move up to higher game levels.

The game employs social networking functions that allow players to interact in an online community. The game will increase recognition for the TV series.

The game is free, although players can also choose to buy optional additional game items for a price.

The “Moyashimon” TV series is based on the eponymous manga by Masayuki Ishikawa that runs in Kodansha Ltd.’s biweekly Evening comic magazine.

The story revolves around Tadayasu “Soemon” Sawaki, who can see and communicate with microorganisms. The story follows Sawaki and other amusing characters at an agricultural university, while focusing on bacteria and other microorganisms.

An animated TV version was aired in 2007 during Fuji TV’s “noitaminA” animation block and other slots. The 2010 live-action series was also aired in the same programming block.

One of TV show’s biggest draws is the computer-animated microorganisms that are generated by animation studio Shirogumi Inc. The mobile-based game also provides a springboard for the show to promote the characters.

See (http://yahoo-mbga.jp/game/12003489/play)

Copyright The Asahi Shimbun Company.