Translated by The Asahi Shimbun from the website of Anime Anime Japan Ltd.
Evangelion is an anime franchise featuring massive humanoids beating big monsters to a pulp. Hello Kitty is a globally recognized brand featuring a super-cute Japanese bobtail cat.
Now, the marketing brains that control the two franchises are launching a line of crossover merchandise that will put the adorable white cat in Evangelion’s apocalyptic world.
The new products, including office supplies, daily goods and fashion items, will be sold from May, ahead of the fall release of the latest Evangelion film “Evangelion: 3.0: You Can (Not) Redo.”
Hello Kitty will be dressed up as Evangelion’s Rei Ayanami and Asuka Shikinami Langley characters.
About 10 companies have already concluded licensing agreements for the crossover brand.
The original “Evangelion” animated TV series premiered in 1995 in Japan and gained a wide following at home and abroad. “Evangelion: 3.0: You Can (Not) Redo” is the third in a four-film series that started in 2007 with “Evangelion: 1.0: You Are (Not) Alone.” That first installment made 2 billion yen ($25 million) at the box office, and its sequel “Evangelion: 2.0: You Can (Not) Advance” grossed 4 billion yen. The fourth and final movie will hit theaters in 2013.
Hello Kitty has become a global brand since its release by Sanrio in 1974. About 50,000 related products are sold in 109 countries and regions each year.
Sanrio has previously released Hello Kitty crossover goods in collaboration with the “One Piece” pirate manga and anime series and the virtual singing idol Hatsune Miku.
For more information, visit the official websites of the “Evangelion” film series at (http://www.evangelion.co.jp/) and Sanrio at (http://www.sanrio.co.jp/).
Copyright The Asahi Shimbun Company.