‘K-On!’ rakes in $4 million in two days

Translated by The Asahi Shimbun from the website of Anime Anime Japan Ltd.

An animated feature film adaptation of the popular “K-On!” TV series hit 137 theaters nationwide on Dec. 3, raking in 316 million yen ($4 million) in just two days at the box office.

The figures were announced by Tokyo Broadcasting System Television Inc. President Toshichika Ishihara at a news conference earlier this month.

The original anime series focuses on four Japanese high school girls who join their high school music club to try to save it. TBS said the film attracted 237,800 moviegoers for the two days.

The box-office figure is considered to be nearly the same as that of “The Adventures of Tintin,” another animated film that was released the same week as “K-On!”

But the Steven Spielberg-directed computer-generated film was released Dec. 1, and was shown on nearly 900 screens, with the box-office figure covering four days after the premiere, so “K-On!” effectively attracted a bigger audience than “Tintin” during the weekend.

Attention is now being focused on how long the film can continue to stay strong at the box office. It is highly expected that the movie will breach the 1 billion yen threshold.

Theatrical animated films have apparently enjoyed popularity in recent years. However, it is rare to see anime films–other than feature anime adaptations of TV series routinely released every year and Studio Ghibli Inc.’s films–make more than 1 billion yen.

“K-On!” is also attracting growing attention on whether it can break the 1.3 billion yen mark set in 2005 by “Fullmetal Alchemist: The Movie–Conqueror of Shamballa,” a spin-off of the “Fullmetal Alchemist” animated TV series.

Visit the movie’s official website at (www.tbs.co.jp/anime/k-on/).

Copyright The Asahi Shimbun Company.