Square Enix launches ‘middle-aged’ manga

Translated by The Asahi Shimbun from the website of Anime Anime Japan Ltd.

Game industry publisher Square Enix Co. launched a new monthly manga magazine called Big Gangan, its fifth periodical targeted mainly at the middle-aged group of readers.

The move in late October follows the success of the company’s biweekly Young Gangan comic magazine for young adult readers. Big Gangan is apparently aimed at manga fans aged around 30 who moved on from the monthly Shonen Gangan and monthly Gangan Joker magazines.

The first issue was priced at 680 yen ($8.70), including tax. Subsequent issues will be 580 yen and will hit store shelves on the 25th of each month.

Square Enix intends to enrich the manga lineup with its other manga magazines and the Gangan Online manga portal site.

The first issue boasts a stellar lineup of manga titles. In addition to some popular series that have previously run in other Gangan publications, it includes four new titles.

“Gun-Jou” (ultramarine), which is illustrated by Izumi Kirihara, is about ekiden relay runners at a girl’s senior high school.

“Hinamizawa Teiryujo: Higurashi no Naku Koro ni Genten” (Hinamizawa bus stop: the origin of Higurashi When They Cry) is a manga adaptation of a previously unreleased stage play penned by Ryukishi07. The manga is supervised by Ryukishi07 and illustrated by Tomozo.

“Rinne no Lagrange” (Flower Declaration of Your Heart) is the manga adaptation of an animated TV series of the same name that will start airing in January 2012. Based on story ideas developed by anime studio Production I.G Inc., the comic is penned by manga artist IsII.

“Ore no Kanojo to Osananajimi ga Shuraba Sugiru +H” (Caught in a mess between my girlfriend and my childhood friend +H) is based on a light novel by Yuji Yuji, who provided a spinoff story for the manga adaptation.

For more information, visit the magazine’s official website at (http://www.square-enix.com/jp/magazine/biggangan/).

Copyright The Asahi Shimbun Company.