Upstart Anime Bunko label to release initial 3 titles

Translated by The Asahi Shimbun from the website of Anime Anime Japan Ltd.

Anime Bunko, an ambitious video label jointly established by anime studio ufotable Inc. and anime company Aniplex Inc. in March, will release its first three titles beginning in November, the company said.

“Yuri Seijin Naoko-san” will be released on Blu-ray and DVD on Nov. 30, followed by “Minori Scramble!” on Dec. 7 and “Gyo” on Dec. 14, the Anime Bunko website said.

All the three titles are produced by ufotable, with up-and-coming anime creators assembled for the job.

The Anime Bunko label is a new, ambitious business model that watchers say could bring change to the nation’s anime industry.

Their themes are free-spirited and rich in variety, and share little in common with each other.

One common thread that the three works do share is the fact that they are not based on TV series or feature film projects, but are original works created for video. That is because the label is trying to create a market for short- and mid-length anime, which have not received due attention.

Most anime works currently produced in Japan are either three- or six-month long animated TV series or two-hour feature films. But the Anime Bunko label says there is a future for anime works that won’t fit in such a framework.

The label intends to work on projects which animators are eager to bring to life, regardless of the format.

The Blu-ray edition of each of the three titles is priced at 6,090 yen ($79), including tax, while the DVD version is 5,040 yen.

For more information, visit Anime Bunko’s official website at (http://www.animebunko.com/).

Copyright The Asahi Shimbun Company.